If you are a small business and you are looking to succeed online then a great starting point is WordPress. WordPress has gone from being a blogging plastform to being a premier content management system. Over the years I have had the pleasure of speaking at WordPress and business events in Melbourne, Sydney, Adelaide, Boston, New York, San Francisco, Denver and Miami and the one thing everyone wants to do is succeed online and WordPress is far ands way the best publishing tool money can buy.
Although WordPress is a free platform (open source) you need a great partner to develop and support you through the process of designing or customizing a theme and arming you with the tools and knowledge necessary for success. Generally speaking you can get a good basic WordPress website for around $1,500 installed, configured and ready to roll, but when you want things special to you, you can then start adding up the time and costs.
Once your site is ready, write unique content specific to your target audience daily (if possible) and keep it location based. If your business is in Sydney then talk about Sydney and your business and you will soon find yourself climbing up in Google search results!
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